eCommerce website design

eCommerce website design

eCommerce website design is about so much more than just making a website layout look pretty.  Beautiful graphics and video fly-ins may look impressive, but they can’t provide the one thing that’s critical for eCommerce success: revenue.

An eCommerce website allows your clients to buy physical or digital products and services. 

The site can process orders using online payment systems and handle customer service. You can also set up an eCommerce site to manage stock inventory, handle delivery logistics, and sales tax.

image showing someone using an online store ready to buy with their credit card ready
image of a man selling goods for his business via his laptop

Online merchant websites come in all shapes and sizes, but shop page design is critical.

The shop page is where customers navigate to browse and buy your products. Therefore, your product website design must be simple to use, with a clear layout and easy-to-find product information.

If you’re a small eCommerce store, you need to be particularly careful when designing your shop pages and website layout. There’s a lot of competition out there, so you need to stand out from the rest with intelligent small store design.

At Pages that convert, we know eCommerce website design. Here are our top tips for high-converting sites:

  • Use high-quality images to showcase your products
  • Make use of product filters so clients can find what they’re looking for
  • Write clear product descriptions to help customers decide
  • Optimize your site for mobile browsing
  • Use social media to promote your products and drive traffic to your shop page

Above all, aim to provide a quality user experience that’s visually appealing. We can design an exemplary, fully functioning eCommerce website with any elements you need.

eCommerce product pages

Exceptional product page web design presents your products or services, so they sell. It can be a pop-up from a link or feature in your online store. The product listing design needs to be enticing and appealing.

For your product list page design, the layout is key. Situate critical information at the top of the page and make it easy to find. Opt for visual appeal, so people are eager to learn more about your products.

The words that sell your products are also important. The text should be clear, concise and allow prospects to understand what you’re selling. You’ll also need attractive images and videos to show off your product.

Another critical factor for product page website design is to ensure it’s responsive and looks great on any device.

image showing a product page responsive design over 2 mobile devices

Product websites with an integrated shopping cart allow you to do business around the clock. It works for you freeing you up to work on what matters to you most.

With stunningly beautiful layouts and an optimized user experience that convert visitors into customers, can help bring your products to market.

Online shop / Shopping cart

Online retail is big business! But, there’s more to running an online shopping site than adding a few products and expecting people to buy.

With a website that works for you, automating browsing and transactions means you don’t need physical customer-facing premises. You can sell 24/7 and enjoy increased productivity and profitability with considerably reduced overheads.

If you’re setting up a shopping cart website or improving an existing one, follow these shopping cart website design tips:

image of a small shopping cart next to an open laptop

Theme: A website design with shopping cart should have a theme that’s consistent with your branding. Choose something easy to navigate and use. With too many clicks, people may give up and choose a competitor. 

Product Images: Product web page design needs appealing visuals. Images are a significant part of online shopping. Not only do they help customers make informed buying decisions, but good quality images also boost your shopping cart website’s search engine optimization and move you up through the search results. 

Product Descriptions: Shopping cart website design requires cleverly worded product descriptions that are time-consuming to write. However, they’re valuable in helping customers make an informed buying decision.

Category Pages: Your shopping cart website should have several standard categories, for example, Men, Women, Kids, Electronics, Sports, and Home & Garden. Design your shopping categories intuitively and let your shopping cart website visitors know where to find the products they need.

Cart and Checkout: A shopping cart website design needs a shopping cart that’s easy to use and needs to be visible on every shopping page.

Checkout: The checkout process must be simple without unnecessary steps that frustrate customers.

image of a small shopping cart with a credit card in it next to an open laptop

Shipping and Tax: Make it easy for your customers to provide the correct shipping information with country-specific options. If you’re selling products internationally that are taxable in certain regions, your shopping cart website design should also accommodate this.

Customer Service: As a business owner, customer service is one of the most important aspects of your company. A client-centric shopping cart website design needs customer service options, ideally with live chat. Consider adding a live chat widget to allow visitors to contact your representatives directly.

There’s no one-size-fits-all answer to shopping cart website design, but keeping your customers’ needs and wants central to your web design is key.

Checkout / Payment integration system

A payment gateway integration allows online merchants to process payments. A payment gateway process facilitates the transfer of information between a payment portal like a website, app, or shopping cart and the financial institution that authorizes the card-not-present transaction. 

There are various technologies used for online payment processing. Many online merchants use a system that allows online shoppers to pay with their credit or debit cards directly on third-party websites or mobile applications.

image showing a store checkout with credit card payment machine

You can leverage this technology for international clients. First, people can browse your online store, navigating and adding items to their virtual shopping cart. Then, when they’re ready to pay, they can use built-in international payment gateways that utilize Stripe eCommerce, Google pay, Paypal eCommerce, and more. 

Setting up Stripe accounts or other integrations can be overwhelming, and lining the Stripe account up correctly into your website also presents challenges. Stripe setup is a hassle and requires close attention to detail to ensure it’s all hooked correctly. can take this battle off of your plate with a payment gateway system design that works for your business.

eCommerce web design – Frequently asked questions


What is a stripe account?

A stripe account is a type of bank account that allows businesses to accept payments online. When someone makes a purchase on a website that uses stripe, their payment information is processed through stripe’s payment gateway system and then the funds are sent to the seller.

How do I transfer money from stripe to my bank account?

When your Stripe account is created, you will configure it with your bank account details for the country of your business. This will enable Stripe to make payouts to this nominated account.

Payments received from customers on your eCommerce website will be transferred to Stripe’s account and, from there, depending on your settings, will be automatically transferred to your bank account.

Depending on your business location and payout schedule, funds from your transactions will be paid out to your bank account on a rolling basis.

Please check the Stripe support pages and documentation to find specific requirements for your location in the world.

Can we setup multiple payment gateways?

Of course! It is recommended that we set up and configure multiple payment gateways if one is offline at the time of transaction. It’s also a good idea to give your buyers multiple options for payment method convenience.

It’s not uncommon for eCommerce sites to have 2 – 4 payment gateways installed and configured for buying flexibility.

After all, it’s in your interests to make it easy for your buyers to complete their sales transactions.

What payment methods should I offer my customers?

Today there are many options available to businesses wishing to sell online. So you have a lot of options.

Our most popular payment gateways would be:

  • Stripe
  • PayPal
  • Google pay
  • Apple pay
  • WooCommerce payments
  • Square

There are plenty more that we can integrate into your eCommerce store. The ones above just happen to be our personal favorites.