Website migration services

Your trusted website migration services partner

Your online presence matters. So, when it comes to relocating your website, you need website migration services that ensure no hiccups, no missed opportunities, and no disruptions. At Pages That Convert, we believe you deserve a seamless move — one where your content and brand values are maintained or enhanced.

With a proven track record and over 30 years of migration experience under our belt, we’ve successfully assisted countless brands like yours in making smooth transitions online. But we’re not just a migration service. We’re your partner in this journey, crafting online strategies that speak to your customers and elevate your brand. 

Imagine a migration process that’s transparent, stress-free, and laser-focused on results. That’s what you’ll experience with us.

Take the next step in your online journey. Discover a brighter online future with our dedicated migration services.

Here are ten compelling reasons why people seek our website migration services:

1. Rebranding: A new domain name to reflect your evolving brand identity.
2. Enhanced security: Moving from HTTP to HTTPS with SSL certificate implementation.
3. Technology upgrade: Migrating to a more advanced or higher efficiency content management system (CMS).
4. Architectural changes: Structural adjustments leading to URL changes.
5. Content optimization: Pruning or consolidating content for efficiency.
6. Web hosting relocation: Switching hosting providers for improved performance or better handling of higher traffic and resource demands.
7. Redesign and rebuild: Revamping your website’s look and functionality.
8. Domain registrar change: Transferring domain registration to a new provider.
9. DNS update: Altering nameservers or DNS zone file records.
10. Hybrid requirements: Combining two or more of the above for comprehensive migration.

Preserving your SEO during migration

By selecting our hybrid website migration with integrated SEO focus, trust that your SEO health and user experience remain our top priorities every step of the way.

Here’s a summary of how we guarantee a smooth shift, all while keeping your organic presence intact:

• Current site crawl and SEO audit: We begin with a comprehensive crawl and SEO audit of your existing website. This involves a full-page inventory and scoring on-page and technical SEO metrics, identifying areas needing attention.
• Comprehensive redirect mapping lists: Our experts meticulously create and implement redirect mapping lists to ensure that every old URL seamlessly redirects to the new URL. This step prevents the loss of valuable backlink equity and maintains the flow of organic traffic.
• Link checking: We perform thorough link checks to ensure that internal and external links are correctly maintained during the migration. Broken links can negatively impact user experience and SEO.
• 4xx/5xx Page load error checking: We promptly identify and address any 4xx or 5xx page load errors after migration, ensuring that users and search engines encounter minimal disruption.
• Duplicate content analysis: Duplicate content can harm your SEO. We conduct detailed research and identify this content.
• Page canonicalization: We can implement canonical tags to guide search engines in understanding the preferred version of a page when content exists in multiple locations. This helps prevent duplicate content from inadvertently affecting your SEO fitness.
• Sitemap rebuilds and verification: We reload and verify your sitemap with major search engines like Google and Bing to ensure they index your new URLs promptly, preserving your online visibility.
• Keyword mapping list/verification: We map and verify keywords to their respective pages to ensure your website’s content remains optimized for search without keyword cannibalization issues. This process helps maintain your ranking for valuable keywords.
• Migrated site crawl and SEO audit: After the migration, we conduct another thorough crawl and SEO audit of your migrated site. This final step ensures that all aspects of your website’s SEO are fully optimized, and any potential issues are addressed proactively.

Here’s how a website migration can affect your SEO health:

Potential risks:

• Temporary ranking fluctuations: It’s common to see temporary volatility in search rankings during a migration. However, our proactive measures minimize the impact, and rankings typically stabilize quickly.
• Broken links and redirection issues: Failure to maintain proper redirects can result in broken links, negatively affecting user experience and SEO.
• Keyword ranking changes: Keyword rankings may experience fluctuations as search engines adapt to the changes. Our keyword mapping helps mitigate this risk.
• Content loss or duplication: If lost or duplicate content issues arise, they can lead to SEO problems. Our analysis and identification processes prevent this.

At Pages That Convert, we safeguard your digital presence. Our pledge? A flawless website transition that upholds unwavering SEO strength. With meticulous care, we minimize potential pitfalls and amplify the advantages of your website migration, preserving your hard-earned online visibility and rankings.

Migration checklist

Why use a migration checklist?

A migration checklist is your roadmap to success, guiding the meticulous planning and execution of every element of the migration. It’s not just a list of tasks; it’s a strategic tool that helps deliver the project correctly, reducing the risk of unforeseen issues and ensuring a smooth transition.

Here’s why a migration checklist is indispensable:

• Correct order of operations: A migration checklist outlines critical steps in the correct sequence. This prevents hasty decisions that can lead to errors and disruptions.
• Risk mitigation: By systematically checking off tasks, you minimize the potential pitfalls and risks associated with website migration.
• Efficiency: It streamlines the process, saving time and resources and reducing the impact on site visitors.
• Documentation: A checklist serves as a documented record of the migration process, facilitating communication and accountability within your team.

Pitfalls of not using a migration checklist

Without a migration checklist, you risk facing unexpected problems that can harm your online presence and business goals.

Here are some common issues:

• Disrupted user experience: Without a checklist, you risk disruptions to the user experience, potentially causing frustration and a loss of trust among your site visitors.
• Loss of rankings: Failing to follow a structured plan can plummet search engine rankings, erasing your hard-earned visibility.
• Missed steps: Vital tasks may be overlooked, such as implementing redirects or ensuring the correct configuration of the new site structure.
• Data loss: Without careful planning, data loss can occur, including content, metadata, and valuable insights.
• Extended downtime: Your site may experience prolonged downtime, leading to loss of revenue and customer engagement.

Essential steps in the migration checklist

A well-designed migration checklist includes a series of essential steps that must be executed with precision.

Here’s a glimpse of what our checklists encompass across the various migration types:

• Pre-migration planning and assessment.
• Analyse slow periods or seasonal variations where traffic may be lower and any migration would have a lower impact on site visitors.
• Benchmark all traffic, rankings, site speed, Google Search Console (GSC) data, and more to give a clear before-and-after picture.
• Run on-page and technical SEO audits on your current or previous site to identify areas for improvement.
• Crawl and map out site URLs to ensure all content is accounted for and correctly redirected.
• Map out keyword usage to guide content optimization on the new site.
• Content and database backups.
• Backup DNS Zone data.
• Use a staging server or sandbox environment to deploy and thoroughly test the migration and before making DNS changes to bring the migrated site into live production.
• Implement URL changes as required to reflect the new site structure.
• Update internal links to maintain a seamless navigation experience.
• Configure any necessary redirects to ensure old URLs point to the correct new locations.
• Rebuild and resubmit sitemaps to major search engines for prompt indexing of the new URLs.
• Monitor traffic during and after the migration to detect and address any anomalies promptly.
• Test all navigation and links to ensure they function correctly.
• UI/UX testing.
• Identify and rectify any 4xx/5xx errors that may arise during the migration.
• Check Google Search Console (GSC) and Google Analytics data for any errors or discrepancies.
• Correct any GSC errors to ensure proper indexing and search engine visibility.
• Rerun on-page and technical SEO audits to verify that the new site maintains or improves its SEO health.
• Continous monitoring post migration.
• Post migration support.

A migration checklist is your safeguard against chaos and a guarantee of a successful website migration.

At Pages That Convert, we consider every step, ensuring that your migration is harmonious, preserving your online presence and customer satisfaction.

Website migration frequently asked questions

From the blog