British owned Cabalgatas Canoa on the coast of Ecuador, South America, run a popular tourist outdoor activity business. They hold a strong Trip Advisor position locally for things to do and have an impressive profile boasting lots of positive 5-star reviews. They asked us to help them create a dual-language website with a landing page option to deliver them to the Spanish version or the English version of the site.
We designed the English version of the site using WordPress first after acquiring all of the client assets. Then we did a rinse and repeat with the same structure and media, but in Spanish. We also found, tested and integrated a fantastic plugin which works with Trip Advisor (along with many other popular review websites) and automates pulling in their valuable reviews from that platform into the WordPress database. We then used this collected data to present real person reviews to their site visitors and potential clients. The great part about this plugin integration is it is totally dynamic, automated and will load in the latest reviews from the trip advisor platform when they are posted on that platform. This keeps the content and reviews proudly displayed on their business website fresh and new. Which in turn does wonders for their SEO and drives new business to the site.